Salad Bowl Branding

Briefings on Americas shifting specialty food markets, the changing tastes of consumers, demographic trends and growth opportunities in the consumer packaged goods sector.

Kraft Foods Dismantling Cadbury Consumer Advocates

Kraft Foods — which now owns chocolate maker Cadbury — has stunned consumers by no longer using Cadbury’s Dairy Milk in the recipe for its Creme Eggs. And, there’s more: the company also is reducing a package from six eggs to five, without reducing the price. U.S. giant Kraft Foods bought Cadbury in 2010 and its global snacks business under the name of Mondelez [...]

5 things you didn't know about gluten

Unless you’ve been on a media-free diet, you probably saw Jimmy Kimmel Live’s hilarious “What is Gluten?” video, in which none of the gluten avoiders interviewed could explain exactly what gluten is. The truth is, most of my gluten-free clients don’t really know what it is either, but they do know that they feel better when they avoid [...]

Young Mothers Driving Organic Growth

Children are increasingly a driving force behind organic product purchases. Ninety percent of parents buy organic food products for their children at least sometimes, with nearly 25 percent of those buying organic [...]

Facts Up Front In-Store Marketing Initiative

The Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI) are preparing to launch the multi-million dollar Facts Up Front consumer education campaign in the first quarter of 2014. This national campaign aims to increase consumer awareness, understanding and use of the Facts Up Front icons, leveraging print and digital advertising, public relations, and in-store [...]

FDA Proposes New Nutrition Format

FDA today proposed to update the nutrition facts label for packaged foods, a move it says will reflect the latest scientific information, including the link between diet and chronic diseases such as obesity and heart [...]