Salad Bowl Branding

Briefings on Americas shifting specialty food markets, the changing tastes of consumers, demographic trends and growth opportunities in the consumer packaged goods sector.

A Brief History: From Melting Pot to Salad Bowl

Just a little walk in the city of New York or Chicago, for example, would make any foreigner realize the presence of people of various races walking down the street: probably Caucasians, blacks, Hispanics, African Americans, Hispanics, Asians, and so on. Or for another example, on school campuses in America, both the faculty and the student body are usually composed of people from a number of countries rather than only one. Almost anywhere in America, the possibility is encountering a mix of people. Thus, America is a land of plural races and ethnicities, with a multicultural [...]