Salad Bowl Branding

Briefings on Americas shifting specialty food markets, the changing tastes of consumers, demographic trends and growth opportunities in the consumer packaged goods sector.

America's ethnic mix: From melting pot to Salad Bowl

That treasured description of America as the great melting pot is no longer true.  It hasn’t been true, in fact, for decades. 

A more accurate description would be America as a great salad bowl, where each of the many ingredients are tossed together while retaining its own identity.

Marketers have for decades subscribed to the [...]