An April 6th article in the New York Times illuminates the growth–and growing prominence–of America’s multicultural markets (Americans that are of two or more races). While marketers have long demographically segmented according to one location, one age range and one set of race, that is quickly having to change. Because our markets are changing.
We've been covering the trends of Americans favoring more choice and a wider array of specialty foods from ethnic markets whose populations are growing. But it's also a trend in cultural populations with rates that are remaining stagnant.
Take the recent article in the New York Times covering the demand for Kosher foods, a market that [...]
While we’ll continue to provide written resources for readers on how markets are changing– and therefore, so too must U.S. specialty foods brands– we also want to provide information through a video experience. After all, just as new markets are forming, so too are these new media!
The following ten-minute presentation, which has been given at [...]