Salad Bowl Branding

Briefings on Americas shifting specialty food markets, the changing tastes of consumers, demographic trends and growth opportunities in the consumer packaged goods sector.

U.S. Hispanic Market: a force to reckon with...and a boon to savvy marketers

An article from The Wall Street Journal (May 1st) titled Surge in U.S. Hispanic Population Driven by Births, Not Immigration, illuminates just how profoundly the U.S. demographic shifts that are currently taking place will forever change the nation — and the breakneck speeds at which those changes are occurring.

The 45.5 million Hispanics currently in [...]

If multiculturalism is mainstream...why is Hollywood behind the trend?

"I feel like Hollywood is a little behind the curve usually in terms of what America is ready to accept from a cultural standpoint," said Jon Hurwitz  [co-writer and co-director of the Harold and Kumar film franchise]. "Film-goers are a bit savvier than they are given credit for."

In an insightful take on the comedic sequel [...]