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By now, all Americans are aware of the stunning 2000 Census data citing that minorities—groups spanning Hispanics, African-Americans and Asians—currently represent 1 in 3 Americans and will grow to constitute 50% of the U.S. population by 2050. But what many companies may not yet know is that in much of the country these forecasts are [...] For over 100 years the Ferrara brand restaurant/store in New York City’s Little Italy has been an icon offering pastries and imported confections. The store did so well that it began packaging and marketing many of its products outside to a broad market. As the brand grew it had a very unorganized identity because so [...] |
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