All about Arcanna's Salad Bowl Branding™ initiative

Welcome! This site is a culmination of over 40 years of branding experience combined with the strategic insight and creative wisdom of an A-List of talent.  Each a leader in their industry -- from brand strategy, demographic research, multicultural marketing, public relations, to packaging design -- Arcanna's colleagues help us to define today's multicultural market and uncover new methods to target it.

We will strive to provide current facts, statistics and trends on the ethnic and specialty foods industry that will help support an effective brand packaging strategy. We will also analyze the preponderance of relevant industry news and offer positioning insight to help make your efforts more targeted.

While you're here, if you want to discuss methods to improve your brands position, contact us directly.

Who is Arcanna, Inc?

Arcanna, Inc. is a brand development agency that provides innovative strategies to leverage market share and position products for the greatest impact. Arcanna helps companies to astutely identify and leverage the remarkable opportunities inherent to disruptions -- be those disruptions in emerging technologies like the World Wide Web, new industry-wide regulations such as the Nutritional Labeling Education Act or demographic changes so unprecedented they call for new ways of approaching a challenge, like Salad Bowl Branding™ .

Brands that trust Arcanna's insight:

Arcanna's Key Partners:

Steven Frissora, Managing Partner
Steve is the energetic and assertive force behind Arcanna's strategic planning and brand positioning. His insights and expertise span several disciplines including multicultural marketing, brand packaging, corporate ID systems, e-commerce and digital video production. He is a respected consultant, guest speaker, holds many industry awards and has helped solve business challenges for PepsiCo, Adobe, Foodtown and other national brands.

Sondra Greenspan, Chief Creative Officer
From Fortune 1000 to small businesses, women like Sondra are building their own enterprises around their talents. As the female partner in a successful brand marketing and strategic design business, she is the creative force that compliments the social and business savvy of her partners. She is accredited with creating global icons for Pepsi, Nascar, and Aquafina and has heightened consumer appeal with graphics for major food, beverage, and liquor branding. Sondra is a recipient of many design excellence awards and her work has been featured in top industry publications.

Robert Frissora, Chief Brand Strategist
Bob Frissora has a history of promoting great campaigns for emerging markets. Starting with the sounds of classic Rock and Roll, the launch of cable television, the merger of nutritional labeling on packaging, and the growing cultural segmentation of food branding. With an attraction to creative pursuits and his knack for finding synergy with audiences, he has helped companies build success with targeted image programs that support an effective, unified message. He is a recipient of several awards including Gold Clio’s and has been a judge and guest speaker at numerous branding symposia.

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