What is Salad Bowl Branding™?

Salad Bowl Branding™ is a strategy–and a set of best practices–for specialty food and beverage companies to leverage amid some of the most dramatic demographic shifts in U.S. history… which equate to the most striking revenue opportunities the industry has ever witnessed.

Why is Salad Bowl Theory important to marketers?
It is a reflection of our current and anticipated market’s fragmentation. Moreover, between skyrocketing population forecasts, surges in purchasing power and soaring demand for specialty foods, marketers are poised for the most dramatic period of growth the industry has ever witnessed.

What is the BIG action point?
In a marketplace brimming with varied tastes from various market
niches–instead of mass audiences–food marketers should focus on
developing new brand categories, creating new brand offerings and
launching new variations on existing products.

What does this mean to specialty foods companies?
Salad Bowl Branding™ provides a tremendous profit strategy for specialty
foods companies. Due to the favorable market forecasts coupled
with the prevalent consumer trends supporting greater levels of
authenticity and far more choice in their food products, there has
never been a more lucrative era for specialty foods.

While we’ll continue to provide written resources for readers on how markets are changing– and therefore, so too must U.S. specialty foods brands– we also want to provide information through a video experience. After all, just as new markets are forming, so too are these new media!

The following ten-minute presentation, which has been given at industry conferences and to brand marketers at their corporate offices, walks you through a primer of the unprecedented pace of demographic change in the U.S., and the unparalleled opportunities for new tastes and new brands.

More to the point, the information illuminates how market disruption fuels opportunity… which spurs innovation… and, ultimately, profits. .