Salad Bowl Branding - Food and Beverage Packaging Strategies and Branding Insights » Current Affairs

New Study Suggests Imported Foods Not Safe

C Bobson — Thu, 17 Mar 2011 18:51:59 +0000

Consumers felt that imported foods have the potential of being less safe than foods prepared in the US. [...]

Watercress, the oldest specialty food

C Bobson — Wed, 19 Jan 2011 03:18:24 +0000

Watercress is one of the oldest leafy vegetables eaten by humans. And after thousands of years, we’ve finally figured out it is actually good for us.

Amazing thing about Specialty Foods, we grow up on the unique flavors of our heritage and then mature to realize how they help to keep us healthy.

So what is Watercress? [...]

Tasting a Moroccan Foods Trend

C Bobson — Thu, 19 Aug 2010 19:25:43 +0000

[Moroccan Food] At Salad Bowl Branding we keep looking for the next food trend on the menu. While we see patterns emerging in the Mexican, Indian and Asian, there is a new flavor capturing America's tastemakers, [...]

7 Ways to Evaluate your Products Branding and Packaging and Respond to Changing Markets

C Bobson — Mon, 05 Jul 2010 01:49:56 +0000

To reduce risk to market, savvy ethnic and specialty food importers need to gain an understanding of the different information gathering tools that are helpful in determining consumer wants, needs and desires to help them develop more effective brand packaging [...]

The specialty food industry continues to grow despite economy

C Bobson — Thu, 10 Jun 2010 21:55:04 +0000

The specialty food industry struggled in 2009 but still grew by 2.7%* with much of that growth coming in the fourth [...]

Ethnic Foods will Grow by 20% before 2014

C Bobson — Sat, 13 Mar 2010 21:50:09 +0000

Ethnic food sales will reach a record $2.2 billion this year, and advance by another 20% between 2010 and [...]

Specialty Foods Continue Their Soar To Mainstream Status

C Bobson — Tue, 19 Jan 2010 20:19:04 +0000

In the $75 billion-dollar specialty foods market, forecast to grow by 50% over the next decade while other food sectors remain relatively flat, an insightful new report has just been released. And for food and beverage companies, there’s A LOT to like about it.

Today’s Specialty Food Consumer 2008, developed by the National Association for the [...]

ECONOMY CHANGES EATING HABITS

C Bobson — Tue, 19 Jan 2010 20:12:55 +0000

People don’t stop eating during a recession. Instead, they adjust what they eat and where they have their meals. As a N.Y. branding and packaging agency that specializes in tracking trends in food purchasing preferences, it is quite visible to us here at Arcanna.

Home-based dining and food preparation is on an upswing, which [...]

What is the Salad Bowl Theory?

C Bobson — Tue, 27 Jan 2009 22:19:00 +0000

Just a little walk in the city of New York or Chicago, for example, would make any foreigner realize the presence of people of various races walking down the street: probably Caucasians, blacks, Hispanics, African Americans, Hispanics, Asians, and so on. Or for another example, on school campuses in America, both the faculty and the student body are usually composed of people from a number [...]

America’s New (Minority) Mainstream Has Arrived… 4 decades ahead of forecasts

C Bobson — Mon, 17 Nov 2008 16:00:00 +0000

By now, all Americans are aware of the stunning 2000 Census data citing that minorities—groups spanning Hispanics, African-Americans and Asians—currently represent 1 in 3 Americans and will grow to constitute 50% of the U.S. population by 2050.

But what many companies may not yet know is that in much of the country these forecasts are [...]