Salad Bowl Branding - Food and Beverage Packaging Strategies and Branding Insights » Multicultural Markets

Tasting a Moroccan Foods Trend

C Bobson — Thu, 19 Aug 2010 19:25:43 +0000

[Moroccan Food] At Salad Bowl Branding we keep looking for the next food trend on the menu. While we see patterns emerging in the Mexican, Indian and Asian, there is a new flavor capturing America's tastemakers, [...]

The Nueva Latina – Hispanic Women, a Driving Market Force

C Bobson — Tue, 03 Aug 2010 22:43:05 +0000

There is a new cultural identity emerging that represents almost 26% of the entire US Hispanic market, the Nueva Latina. With a market size of about 4 million, this new sub-segment differs from the traditional and/or non-assimilated Hispanic woman. [...]

Amid Market Concerns, Marketing Trends Tell A Larger Story

C Bobson — Tue, 19 Jan 2010 20:24:15 +0000

While news of the economic downturn is blazing the nation’s headlines the fact is, it’s only part of the current story. After all, the economy is not the only entity in America experiencing dramatic shifts.

With one-third of the U.S. population currently of minority status—a figure forecast to soar to half the population by 2050—a [...]

Markets are Changing… Is your brand’s packaging strategy?

C Bobson — Thu, 07 Jan 2010 16:00:00 +0000

Over the next decade alone the demand for authentic ethnic specialty foods is slated to increase by a staggering 50%. What is clear is that today's opportunities reside in creating brands and brand packaging strategies that are tailored to the intricate tastes of cultural segments, not mass audiences. With over 40 years of experience building brands, Arcanna understands the nuances of these emerging trends and employs proven methods for food and beverage companies to capitalize on them. [...]

U.S. Hispanic Market: a force to reckon with…and a boon to savvy marketers

C Bobson — Thu, 15 May 2008 19:01:54 +0000

An article from The Wall Street Journal (May 1st) titled Surge in U.S. Hispanic Population Driven by Births, Not Immigration, illuminates just how profoundly the U.S. demographic shifts that are currently taking place will forever change the nation — and the breakneck speeds at which those changes are occurring.

The 45.5 million Hispanics currently in [...]

If multiculturalism is mainstream…why is Hollywood behind the trend?

C Bobson — Tue, 13 May 2008 15:12:54 +0000

"I feel like Hollywood is a little behind the curve usually in terms of what America is ready to accept from a cultural standpoint," said Jon Hurwitz [co-writer and co-director of the Harold and Kumar film franchise]. "Film-goers are a bit savvier than they are given credit for."

In an insightful take on the comedic sequel [...]

America’s Multiculturals: new market, new opportunities

C Bobson — Tue, 29 Apr 2008 20:19:44 +0000

An April 6th article in the New York Times illuminates the growth–and growing prominence–of America’s multicultural markets (Americans that are of two or more races). While marketers have long demographically segmented according to one location, one age range and one set of race, that is quickly having to change. Because our markets are changing.

According [...]

A Brief History: From Melting Pot to Salad Bowl

C Bobson — Mon, 13 Aug 2007 17:59:51 +0000

Just a little walk in the city of New York or Chicago, for example, would make any foreigner realize the presence of people of various races walking down the street: probably Caucasians, blacks, Hispanics, African Americans, Hispanics, Asians, and so on. Or for another example, on school campuses in America, both the faculty and the student body are usually composed of people from a number of countries rather than only one. Almost anywhere in America, the possibility is encountering a mix of people. Thus, America is a land of plural races and ethnicities, with a multicultural [...]