Salad Bowl Branding - Food and Beverage Packaging Strategies and Branding Insights » Specialty Foods

Chobani Greek Yogurt, Product Review

C Bobson — Tue, 12 Apr 2011 02:37:54 +0000

To develop a product launch strategy we were asked to try The 17 Day Diet. After 3 months, it has changed our eating habits for the long term. Chobani Greek Yogurt i a big reason for that. [...]

New Study Suggests Imported Foods Not Safe

C Bobson — Thu, 17 Mar 2011 18:51:59 +0000

Consumers felt that imported foods have the potential of being less safe than foods prepared in the US. [...]

Nutella, an authentic Italian breakfast companion

C Bobson — Wed, 16 Feb 2011 18:48:00 +0000

The original creamy chocolaty hazelnut spread, made with over 50 hazelnuts per jar, contains no artificial colors and no artificial preservatives. Nutella® is spread-ably delicious on whole wheat, multigrain and bakery breads, bagels, English muffins, waffles and an aroused body [...]

One size does not fit all: marketers must dig deeper to connect with cultural markets

C Bobson — Sun, 07 Mar 2010 16:00:00 +0000

An article in AdvertisingAge by Tommy Thompson sheds some much-needed light on today's cultural markets in the U.S–most especially on the fact that while they may be of the same ethnic backgrounds, that is where many of their similarities end.

But, as Thompson points out, many of today's marketers are the last to know. Arguing [...]

Specialty Foods Continue Their Soar To Mainstream Status

C Bobson — Tue, 19 Jan 2010 20:19:04 +0000

In the $75 billion-dollar specialty foods market, forecast to grow by 50% over the next decade while other food sectors remain relatively flat, an insightful new report has just been released. And for food and beverage companies, there’s A LOT to like about it.

Today’s Specialty Food Consumer 2008, developed by the National Association for the [...]

Non-Kosher Americans Bolster Kosher Sector

C Bobson — Wed, 23 Apr 2008 20:52:33 +0000

We've been covering the trends of Americans favoring more choice and a wider array of specialty foods from ethnic markets whose populations are growing. But it's also a trend in cultural populations with rates that are remaining stagnant.

Take the recent article in the New York Times covering the demand for Kosher foods, a market that [...]