The specialty food industry struggled in 2009 but still grew by 2.7%* with much of that growth coming in the fourth quarter.
As a consumer packaged goods marketer I keep an eye on specialty food sales, from the local retailers through natural food stores and supermarkets. For over 20 years I have spent the majority of my time working on ways to help specialty food products sell.
The data I have analyzed reveals a culturally authentic industry that continues to grow despite a daunting global economic recession. In fact, sales of specialty foods last year topped $65 billion, commanding over 13 percent of retail food sales. That’s great news.
Better yet, if you sell refrigerated sauces, salsas and dips, you were (and still are) in great demand. Even if you don’t sell Yogurt or Kefir, the fastest growing specialty foods category, the primary question all entrepreneurial brand owners still have to ask is “how do I make sure my product attracts the right buyer?”
That’s where I come in. And on June 26th, if you register for my seminar at the Fancy Food Show, you’ll gain that answer, learn a few tactics and uncover ways to help your products sell better too.
Want some more great news? Come see me at the show.
7 Ways to Evaluate Your Product’s Branding and Packaging to Respond to Changing Markets
Saturday, June 26
10:30 AM-12:00 PM
Javits Center, NYC
One day only!
[* State of the Specialty Food Industry 2010]