Salad Bowl Branding

Briefings on Americas shifting specialty food markets, the changing tastes of consumers, demographic trends and growth opportunities in the consumer packaged goods sector.

FDA's New Health labels

Do the following symbols look familiar to you?

The FDA has been working on a new Front-of-Package symbol system for the last few years. The goal is to convey nutritional content in an easy-to-understand format and promote healthier choices through a points system based on fats, sodium, and added sugar.

Most consumers only spend a few second’s looking at nutrition information when making a purchase decision. However, with the obesity rising in America, the consumer’s knowledge of knowing how many calories, fat, and sodium are in a product is more important than ever.

There are several food labeling symbols to help consumers make informed decisions, but they are still having trouble understanding them. The FDA is now putting forth a standard rating system that will be required on all food and beverage products. The symbol will show calories, saturated fat, sodium, and sugar per serving and have a point rating between zero and three.

In this system the higher the number the healthier the food.  The lower the number the more calories, fats and sodium the food has. Has the FDA found a working method? We’ll see!


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