Seg 1 - Quick Overview (3:39)

What is Salad Bowl Branding™?
Salad Bowl Branding™ is a strategy--and a set of best practices--for specialty food and beverage companies to leverage amid some of the most dramatic demographic shifts in U.S. history... which equate to the most striking revenue opportunities the industry has ever witnessed.

Why is Salad Bowl Theory important to marketers?
It is a reflection of our current and anticipated market's fragmentation. Moreover, between skyrocketing population forecasts, surges in purchasing power and soaring demand for specialty foods, marketers are poised for the most dramatic period of growth the industry has ever witnessed.

What is the BIG action point?
In a marketplace brimming with varied tastes from various market niches--instead of mass audiences--food marketers should focus on developing new brand categories, creating new brand offerings and launching new variations on existing products.

What does this mean to specialty foods companies?
Salad Bowl Branding™ provides a tremendous profit strategy for specialty foods companies. Due to the favorable market forecasts coupled with the prevalent consumer trends supporting greater levels of authenticity and far more choice in their food products, there has never been a more lucrative era for specialty foods.